The 5 principles

Scroll through the slides to see the principles

1
Keep it simple
Customers need to clearly understand what you are trying to convey.
2
Stay positive
Focus on the benefits of the changes you are making.
3
Be reasonable
Asking people to change behaviour and expectations can be a challenge. Try to do it in a way that it makes them and others feel like they are part of the solution.
Click Here
4
Choose a good location
Think about the location of your messaging. Make sure your communications are suitably placed to inform customers when they are making decisions.
Click Here
5
Be consistent​
Make sure all your company communications give a consistent message to avoid confusion.
Click Here
Previous
Next